Christian. Founder. Author.
I grew up in Hackney, founded Clear Ads in 2011, and I've been creating ever since: books, videos, events and a process that helps people find their why.
My why
“I am most myself when I am creating, with a purpose, from a blank page, with no limits[and by myself?].”Read the story behind it
Built to create
The Amazon advertising agency I founded in 2011 and have led for around 15 years.
Stories and ideas about faith, purpose and everyday AI.
My passion: helping other people find their why.
Amazon advertising lessons for sellers and brands. [channel link]
Small, invite-only gatherings, from a Scottish island to Morocco.
The books
Faith, purpose and everyday AI. All on Kindle Unlimited.

From a Hackney tower block to a 3am car park where giving up was the beginning.

Not a personality test. A step-by-step process that ends with one sentence that explains your whole life.

A short, plain-English guide to what AI assistants can already do for you, and how to stay in charge.
Reader reviews
★★★★★ The Loser Takes It All: 4.4 out of 5 from 12 ratings on Amazon
This book is a great read - it's written in a very accessible and approachable style, and I particularly enjoyed the way the stories from George's life are structured - moving forward and backwards in time to build the overall themes and narrative, rather than laid out chronologically.
George's life and experiences are a thrilling and truly inspiring read from start to finish. I couldn't put it down and actually read the whole thing in a single sitting, which I don't think I've ever done before!
I cannot recommend this book highly enough!
This book is such an easy read. George details his journey from his war torn birthplace, to Hackney estates on to the suburbs of Surrey where he found his calling. Life kept knocking him down, but he reveals how his relationship with God kept pulling him through. I would highly recommend this book to anyone wondering how to notice the signs that prove you can achieve anything with faith and belief.
A captivating read and powerful testimony to what happens when we let go of control and surrender to God's purposes. I love his honesty and humility. I read this in one afternoon - just couldn't put it down.